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Why is Leadership & Management Important to an Organization?
In his book titled “Practice What You Preach”, Dr. Charles Maister presented his findings on the study of over 5500 respondents from 129 companies in 29 countries. Through an exhaustive modeling and regression of the data Dr. Maister found that 42% of an organization’s financial performance (measured by an index of current and past performance related to revenues and profit margins) is directly related to quality of product/services and the relationship maintained with the client. This finding is not unexpected.
When we look deeper into the research we find more interesting information. There are two issues that are critical to establishing and sustaining quality and good customer relationships; employee satisfaction and high standards.
This makes sense too; consider Southwest Airlines belief that if they make their employees happy, the employees will delight their customers, who in turn become repeat frequent flyers. SWA’s performance has outpaced their competitors consistently.
The keys to higher standards are infusing enthusiasm, commitment and respect combined with fair compensation.
Employee satisfaction is achieved through empowerment, coaching and maintaining high standards.
Senior leadership of any organization should take note that superior financial performance can be achieved if they maintain a long term perspective, create an environment that provides enthusiasm for the mission, commitment to their staff and workforce, with a heavy dose of mutual respect.
These are achieved through repeated, consistent training and professional development of their team members.
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